“They are visceral in their presentation, their distortion a dagger,” Parham writes. After a clip of Will Smith shoveling spaghetti into his mouth, likely made using ModelScope, went viral last week, it was almost immediately deemed “ demonic” and “ horrific.” As Jason Parham wrote for WIRED earlier this week, the AI had turned “fantasy into gross minstrelsy.” Such AI creations can be demeaning, stripping subjects of control of their own image. Attempts so far have been intriguing but ultimately disappointing, or harmful-a reminder that just because AI can engineer content doesn’t mean it should. “ Nothing, Forever,” a never-ending, streaming AI parody take on Seinfeld, got temporarily banned from Twitch in February after its main character, “Larry Feinberg,” told transphobic jokes. The success of AI in film will depend on whether it can recreate that magic. “What’s the point of movies if no human is involved in making them?” If movies lose their human touch, the “movie magic” could vanish, says Nikola Todorovic, Wonder Dynamics’ cofounder. The goal is to add more imaginative characters like aliens and robots to supplement the process and make VFX more accessible, rather than just adding generated humans instead of real people. Wonder Dynamics, a company that allows filmmakers to drag and drop computer-generated characters into videos, uses AI to provide a cheaper way for visual effects to make their way into movies.

But this generative video tech is unlikely to cut humans out of the film process.

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